The iPhone X tops the popularity charts since its launch in November and that is why, this week, Apple’s chief executive, Tim Cook, thanked his flagship product for what he described as a “stellar” quarter.
It is true that, at a unit price starting at $ 999, the iPhone X sold fewer units than its predecessors. In fact, earlier this week, Apple notified its suppliers that it will halve its smartphone production target in the first quarter to some 20 million units, the Wall Street Journal revealed on Tuesday, citing sources familiar with the matter. .
But precisely because of its price, the profits that reported sales of the iPhone X broke billing records. The technology company based in Cupertino, California, published on Thursday the results of the first quarter of its fiscal year of 2018, which earned 20.065 million dollars, 12 percent more than the same period of the previous one.
Apple entered 88.293 million dollars, of which 61.576 million, approximately two thirds, corresponded to the different models of the iPhone, category followed by far services (8.471 million), the Mac (6.895), the iPad (5.862) and others products, such as Watch (5,489).
Specifically, iPhone sales during the quarter rose 13 percent, driven by the line’s most recent product, despite the fact that unit sales fell by one percent to 77,316 million.
The company took risks with the tenth version of its flagship phone, in which the start button disappears.
The redesign opened space for new functions, such as a facial recognition of remarkable efficiency, which contributed to the iPhone X had a starting price of $ 1,000 in the US market. In Colombia, the 256 GB version sticks to five million pesos.
Cook said in a conference call with a panel of investors that the first of the fiscal year of 2018 has been “the best quarter in the history of Apple” and “stellar”, especially for the iPhone, although the unit sale of the latest model has been below the expectations of analysts.