Episode 05: Reigniting Brands and Rallying Teams with Johan de Nysschen

We had the pleasure of sitting down with Johan de Nysschen, an automotive industry icon, and discussing his experiences reigniting premium brands Audi and Cadillac. He shares stories of empowering internal teams and dealer networks, emphasizing the importance of brand differentiation and the value of the brand experience. As a special bonus, Johan provides his insights on the future of electric vehicles.