The founder of Sweetwater, the world’s largest music equipment retailer, philanthropist, and musician Chuck Surack shares his journey from being a musician to building his enterprise. He explains his approach to forming strong customer relationships that stand the test of time.

Entrepreneur, bestselling author, and speaker, Seth Godin shares insights from his new book, This is Strategy. He underscores the importance of not letting systems dehumanize us and the value of saying “no” to opportunities that don't align with our strategy.

Automotive industry icon Johan de Nysschen joins us for a captivating conversation that spans everything from his experiences turning around Audi and Cadillac to the future of electric vehicles.

We talk with Jacob brown on the concept of failing forward, using failure as a steppingstone to success.

We talk with Don Hunter on the importance of differentiation and inspiring both your team and your customers with a premium experience.

A conversation with Bob Chapman about caring for employees as if they were family.

An introduction to the Difference Talks Podcast.